Park City Mountain Resort
Brand Identity Design
Launch Strategy & Campaign
A mere 2 years after launch, private research sampling over 5k global respondents found that Park City resort brand was the third most recognizable ski resort brand in the world.
Park City is one of the most popular and globally recognized ski towns in the world. The re-brand of Park City resort following the merger with Canyons Resort was no small task. The project included an overhaul of all creative elements including new typography, color palette, and a new logo design that would speak to a diverse audience and prove highly recognizable.
The color palette payed homage to the previous brand as well as introduction of fresh new accents to compliment content in a variety of conditions from bluebird days to overcast snow.
Brand implementation was extensive and immediate including signage system overhaul, experiential design, apparel design, a global launch campaign as well as ongoing seasonal advertising and marketing, and more.
Numerous resort sub brands were also created to fit within the new house of brands.
The global launch campaign featured all new creative which entailed photography direction & videography management: model casting, brand partnership management, story boarding, script writing, production contracting & shoot management.