Studio Mcgee
x montage deer valley
santa suite
Brand Partnership Strategy & Activation
Experiential Design
Brand Marketing
Creative Direction
Content Direction
The suite not only sold out for the entire season within 10 days of being announced but also generated major media publications resulting in thousands of impressions.
How can we create buzz around the holiday season and offer an appealing guest experience to sell one of our most premium room categories?
This was the question that lead to the launch of the Studio McGee Santa Suite at Montage Deer Valley.
This project began with securing the perfect partner. Many design studios were keen to work with Montage Deer Valley but Studio McGee was selected for their rapidly growing popularity and the alignment of their style and the Montage style.
I worked with the Studio McGee team to create a unique Christmas experience in one of the Montage's premium room categories that would be true to their aesthetic and pleasing to the discerning Montage luxury guest.
The entire suite was shoppable online and directly from the room and included specially curated experiences for the guests.
