Canyons Golf is an 18-hole, par 70-course featuring over 550 feet of elevation change.18-hole, par-70 course designed by renowned course architects Gene and Casey Bates. Features over 550 feet of elevation change it is an iconic course that deserves iconic brand marketing. 

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I lead the charge on building the new Canyons Golf brand from brand strategy to logo design to marketing campaign strategies and collateral design to retail experience, and beyond. 

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The brand needed to nest strategically within the new Park City resort brand, yet pay homage to the Canyons location and other relevant sub brands. With a demographic ranging from mountain bros to a more traditional, upscale golf clientele the visuals had to have a lot of range and scale.