Canyons Golf is an 18-hole, par 70-course featuring over 550 feet of elevation change.18-hole, par-70 course designed by renowned course architects Gene and Casey Bates. Features over 550 feet of elevation change it is an iconic course that deserves iconic brand marketing.
I lead the charge on building the new Canyons Golf brand from brand strategy to logo design to marketing campaign strategies and collateral design to retail experience, and beyond.
The brand needed to nest strategically within the new Park City resort brand, yet pay homage to the Canyons location and other relevant sub brands. With a demographic ranging from mountain bros to a more traditional, upscale golf clientele the visuals had to have a lot of range and scale.