Brand Partnership Strategy
 & Activation

Brand Development

Experiential Design

Graphic Design

Creative Direction 

Content Direction 

Content Creation 

How can we elevate the guest experience and highlight the incredible recreation of our location while delivering a bucket-list experience? 

These were the challenges that lead to Velo Ventures.

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This project began with ideating a luxury biking getaway for the most discerning luxury guest. Once a solid event plan proposal was in place, next came securing buy in from stakeholders and securing the the perfect partner: Scott Bikes.

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I worked with the Studio McGee team to create a unique Christmas experience in one of the Montage's premium room categories that would be true to their aesthetic and pleasing to the discerning Montage luxury guest.

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The entire suite was shoppable online and directly from the room and included specially curated experiences for the guests.