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Brand Partnership Strategy
 & Activation

Brand Development

Experiential Design

Graphic Design

Creative Direction 

Content Direction 

Content Creation 

How can we elevate the guest experience and highlight the incredible recreation of our location while delivering a bucket-list experience? 

These were the challenges that lead to Velo Ventures.

This project began with ideating a luxury biking getaway for the most discerning luxury guest. Once a solid event plan proposal was in place, next came securing buy in from stakeholders and securing the the perfect partner: Scott Bikes.

I worked with the Studio McGee team to create a unique Christmas experience in one of the Montage's premium room categories that would be true to their aesthetic and pleasing to the discerning Montage luxury guest.

The entire suite was shoppable online and directly from the room and included specially curated experiences for the guests.

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